Who We Are, Our Values, and Mission at SUG

Who We Are

Hey y'all it's me: Shalonda! I'm the founder of SUG (Sophisticated Urban Girl) Boutique. I'm a daughter, sister, aunt, friend, and teacher. I love Jesus and my faith is extremely important in my life. I enjoy good food, laughing, live music, and traveling. I also enjoy shopping for clothes, shoes, bags, and accessories! As a teacher, I spend a lot of my time working. So, when I shop, I want clothes that are one: cute; two: work appropriate; three: can be worn elsewhere other than work.

Although I'm personally not big on trends, SUG started from my need to find "trendy" pieces that would fit into my lifestyle. Specifically, I was on the hunt for distressed denim that didn't expose my whole thigh! At that time, my favorite stores just didn't have what I needed. I knew there had to be other women in a similar position as me. My hope is to provide other professional women a place to shop that keeps style in mind, while also accounting for women's professional and personal life. 

Teacher standing in classroom. Black woman, tan pants, striped shit, black sandals.  

 

Values 

At SUG, we value Education, Community, Quality, and Sustainability.

Education

We believe that education is the key in the fight of ending systemic inequities. As SUG grows, our plan is to partner with alternative schools to teach students job and entrepreneurship skills.

Community

It is important to be of service. Just like in our personal lives, supporting community organizations will continue to be part of our business model. Our vision is to give our time/person-power/or dollars to community organizations that we care about. 

Quality

 As a new brand we're on the hunt for the manufactures that develop clothes that have high quality standards while also being stylish. We want you to purchase clothes that hold up over time, which support our sustainability efforts.

Sustainability

Lastly, we aim to bring women clothes that are sustainable. This is a long term vision that is still in its infancy (see more below). However, we are committed to limiting our impact on the environment. 

 

Our Mission

Our mission is to bring women clothes that are cute, versatile, and practical. Did we say cute?! Our wider mission is to bring women clothes in a sustainable and ethical manner. We figure, since we're in a growing phase, we have the opportunity (and mandate) to [grow our business] in a sustainable way. What we please ask of you all is to give us time to learn. We're a new fashion brand & there's so much to understand in the fashion and business space. As we grow, so will our sustainability/ethical efforts. We're growing. Grow with us!